Rob Anderson
President/CEO
Principal Associate Broker
Broker License #6502431279
Rob is the Founder, President/CEO, and Principal Associate Broker of The Equity Group of Michigan, LLC. He holds a Bachelor’s degree in Business Management – Accounting from Grand Valley State University and has completed numerous post-graduate and continuing education workshops in Business Law, Financial Transactions, and Accounting.
Over the course of his career, Rob has been involved in more than 200 business sales and a wide variety of business ventures. He has served as an expert in numerous complex transactions, bringing deep experience in litigation support, capital raising, and guiding companies through wind-downs and dissolutions. His expertise also extends to sales, management, marketing, advertising, and financial oversight. Rob’s ability to strategically leverage his skills and resources has consistently resulted in the creation of positive and productive business environments.
Following the sale of his own company in 2007, Rob transitioned into the mergers and acquisitions industry, expanding his work across a broad range of sectors. His industry experience includes retail, manufacturing, wholesale, distribution, construction, service, healthcare, education, and more. Rob is widely recognized by his peers as a leader in the M&A field.
He currently resides in Grandville, Michigan, with his wife Lisa, a special education teacher. They have two sons, Jacob and Tyler, both students at Michigan State University. The family are active members of Ada Bible Church. In his free time, Rob enjoys spending time with his family, reading, traveling, and sports.
Professional Affiliations:
- Commercial Alliance of Realtors – West Michigan
- International Business Brokers Association (IBBA)
- M&A Source
- Michigan Petroleum Association
- Michigan Convenience Store Association
In The News
One of Equity Group of Michigan’s listings, Flanagan’s Irish Pub, was featured on Sept. 27th, on Crain’s Grand Rapids Business website.
Rob Anderson at Equity Group of Michigan, said he’s worked with two of the bar’s prior owners to sell the business and brokered Penrod’s deal for the business in 2019. He believes that the ideal candidate to purchase Flanagan’s would be a restaurant group.
“They have the infrastructure in place to purchase Flanagan’s and manage staffing,” he said, adding that “the restaurant is turnkey, it’s ready to go.”
He anticipates Flanagan’s will find a buyer by the year’s end.

