This premiere indoor gun range was created as a place where the general public could be educated and trained in the tactical use of firearms in a guest friendly and comfortable environment. It is the only gun range in West Michigan with programmable targets. It also has low-to-no light shooting capability and the option to allow the shooter to advance toward the target. The retail shop has over 225 firearms for sale along with ammunition and other shooting supplies. The classroom is regularly utilized for training by local law enforcement agencies, tribal police and many local church and security groups.
Centrally located with limited similar competition, sales more than doubled from pre-pandemic levels and have sustained this level with minimal marketing spend. Sales are primarily driven by word of mouth from over 20,000 past customers and active subscribers as well as the many security and law enforcement agencies conducting training exercises on-site.
The full-time management team runs all day-to-day activities, making this a turnkey investment opportunity for a passive buyer. Ownership has limited involvement with day-to-day operations and is willing to assist the new owner to ensure a successful transition.
2022 Revenue: $1,500,000
Average Annual SDE: $275,000
Real Estate: 18,000 square feet on 2.56 acres
Employees: 14 full and part-time
- State of the art facility
- Complete range of products and services
- Safe and welcoming culture
- Strong management team
- Initiate a marketing plan and host events
- Refine retailing strategy
- Increase capacity and services offered
Support & Training: Ownership is willing to assist the transition
Reason for Selling: Focus on other opportunities